Studying Race in Marketing: Making Race More Than a Variable We Collect
This forum considers new conceptualizations for the study of race, consumer behavior, the structure of markets, and marketing industry practices. Through current research projects and interactive discussion, panelists will showcase race-related research and tools to inform marketers on handling race-focused issues within business.
Citation:
Marcel Rosa-Salas, Broderick Turner, and Esther Uduehi (2021) ,"Studying Race in Marketing: Making Race More Than a Variable We Collect", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 492-492.
Authors
Marcel Rosa-Salas, University of Illinois at Chicago
Broderick Turner, Virginia Tech
Esther Uduehi, University of Washington
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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