To Share Or Not to Share: Antecedents and Consequences of Consumer Disclosure

Are consumers under- or oversharing in this day and age? This session explores what influences consumers’ decisions to share –or not– self-relevant information and the consequences of their decisions. We explore what drives people’s reluctance to share, and the impression management consequences of being mis-calibrated in terms of sharing strategies.


Elisa Solinas, Francesca Valsesia, Joseph C. Nunes, Andrea Ordanini, Erin Carbone, George Loewenstein, Irene Scopelliti, Joachim Vosgerau, Feyzan Karabulut, Sarah Moore, Paul R. Messinger, Ovul Sezer, Salvatore Affinito, and Brad Staats (2021) ,"To Share Or Not to Share: Antecedents and Consequences of Consumer Disclosure", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 870-875.


Elisa Solinas, University of Southern California
Francesca Valsesia, University of Washington
Joseph C. Nunes, University of Southern California
Andrea Ordanini, Bocconi University
Erin Carbone, Carnegie Mellon University
George Loewenstein, Carnegie Mellon University
Irene Scopelliti, City, University of London
Joachim Vosgerau, Bocconi University
Feyzan Karabulut, University of Alberta
Sarah Moore, University of Alberta
Paul R. Messinger, University of Alberta
Ovul Sezer, University of North Carolina-Chapel Hill
Salvatore Affinito, University of North Carolina-Chapel Hill
Brad Staats, University of North Carolina-Chapel Hill


NA - Advances in Consumer Research Volume 49 | 2021

Share Proceeding

Featured papers

See More


E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement

Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece

Read More


The Inimical Lure of Intense Means

Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA

Read More


The Production and Consumption of Retro Brands Beyond Meaning Revival

Benjamin Julien Hartmann, University of Gothenburg
Katja H. Brunk, EuEuropean University Viadrina
Markus Giesler, York University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.