You Look Like a Man: a Look At Prescriptive Notions Regarding Femininity in the Fitness Culture
This research aims at understanding the consequences of body image promoted by fitness mainstream culture on body self-perception and women's self-appreciation, the notion of the ideal "feminine" body and the potentially negative stereotypes derived from it by analysing the interaction in social media platforms and through in-depth interviews.
Citation:
Javier Contreras (2021) ,"You Look Like a Man: a Look At Prescriptive Notions Regarding Femininity in the Fitness Culture", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 932-932.
Authors
Javier Contreras, University of Birmingham
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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