Tracking Comfort With Interpersonal Touch Over Time: the Effect of #Metoo and Covid-19 on Preferences For Touch
Compiling data from 30 studies conducted between 2011-2021 (N = 12,391), we track individual’s comfort with interpersonal touch (CIT) over time. We observe that comfort with both initiating and receiving touch decrease significantly after #MeToo (more severely for women) but not further after COVID-19.
Citation:
Andrea Luangrath, Suyeon Jung, and Joann Peck (2021) ,"Tracking Comfort With Interpersonal Touch Over Time: the Effect of #Metoo and Covid-19 on Preferences For Touch", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 931-931.
Authors
Andrea Luangrath, University of Iowa
Suyeon Jung, University of Wisconsin-Madison
Joann Peck, University of Wisconsin-Madison
Volume
NA - Advances in Consumer Research Volume 49 | 2021
Share Proceeding
Featured papers
See MoreFeatured
H8. The Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity
Yi Wu, Tsinghua University
Yifan Chen, Tsinghua University
Yuhuang Zheng, Tsinghua University
Featured
Meaningfulness in New Products: Conceptualization and Measurement
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
Featured
G10. The Effects of self-construal on evaluations of brand logo colors
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Georgia Tech, USA