The Moralization of Debt: Causes and Consequences

In this research, we examine the moralization of debt—when people view borrowing as an ethical obligation. And we find that as a result, many consumers (roughly half, across our studies) exhibit a willingness to repay debt when there is no formal, legal, or otherwise binding imperative to do so.


Malena de la Fuente and Franklin Shaddy (2021) ,"The Moralization of Debt: Causes and Consequences", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 490-490.


Malena de la Fuente, UCLA Anderson School of Management
Franklin Shaddy, UCLA Anderson School of Management


NA - Advances in Consumer Research Volume 49 | 2021

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