How Using a Foreign Language Influences Perceived Fairness
This research predicts that successive bilinguals perceive a higher level of fairness in unfair situations when using their foreign language than when using their native language. Affect mediates the relationship between language native-ness and perceived fairness. Perceived fairness further influences choice and written expression of fairness.
Citation:
Grace Yu-Buck, Arul Mishra, and Himanshu Mishra (2021) ,"How Using a Foreign Language Influences Perceived Fairness", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 488-489.
Authors
Grace Yu-Buck, University of Maryland Eastern Shore
Arul Mishra, University of Utah
Himanshu Mishra, University of Utah
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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