Ai Is Blamed More Than Humans When It Falters, But Less So When It Discriminates

While people are reluctant to use AI (artificial intelligence)-based decision agents, little research has examined blame assignment when such agents falter. In two studies, we find that while AI agents are generally blamed more than humans for adverse outcomes, they garner lesser blame and lower moral outrage for discriminatory behaviour.


Tripat Gill, Sakshi Korde, and Shirley (Shuo) Chen (2021) ,"Ai Is Blamed More Than Humans When It Falters, But Less So When It Discriminates", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 931-931.


Tripat Gill, Wilfrid Laurier University
Sakshi Korde, Wilfrid Laurier University
Shirley (Shuo) Chen, Wilfrid Laurier University


NA - Advances in Consumer Research Volume 49 | 2021

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