The Psychology of Financial Resource Allocation

This session explores how feelings, the consideration of tradeoffs, and various budgeting strategies can influence how consumers think about and engage in financial resource allocation. These four projects offer new insights using a broad range of methods, including large-scale surveys, financial apps, budgeting games and thought-listing tasks.


David Dolifka, Stephen A. Spiller, Nicholas Herzog, Daniel Bartels, Laura Goodyear, Chuck Howard, Marcel Lukas, Avni Shah, Joe J. Gladstone, and Justin Pomerance (2021) ,"The Psychology of Financial Resource Allocation", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 858-863.


David Dolifka, UCLA Anderson School of Management
Stephen A. Spiller, UCLA
Nicholas Herzog, University of Chicago
Daniel Bartels, University of Chicago Booth School of Business
Laura Goodyear, University of Toronto
Chuck Howard, Texas A&M - Mays Business School
Marcel Lukas, University of St. Andrews
Avni Shah, University of Toronto
Joe J. Gladstone, University of Colorado Boulder
Justin Pomerance, University of New Hampshire’s Paul College of Business and Economics


NA - Advances in Consumer Research Volume 49 | 2021

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