Genderation of Lgbtq+ Identity in the Digital Marketplace
This research draws from queer theory, social identity theory, and generation theory to explore the construct of Genderation, generational differences in sexual and gender identity and expression that exist within the LGBTQ consumer population. A conceptual model is proposed that identifies socio-cultural antecedents of Genderation. Marketplace implications are also considered.
Citation:
Gillian Oakenfull (2021) ,"Genderation of Lgbtq+ Identity in the Digital Marketplace", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 930-930.
Authors
Gillian Oakenfull, Miami University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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