Consumer Vulnerability to Resilience: Resource Integration By Covid-19 Survivors in India
This research explores the nature of COVID-19 induced vulnerability among healthcare consumers and analyzes their resource integration practices in their process of recovery and well-being by using a 'passive netnography' approach. The study reveals three critical situational factors of consumer vulnerability and the primary operant resources used to address those.
Citation:
Sumit Saxena and Amritesh Amritesh (2021) ,"Consumer Vulnerability to Resilience: Resource Integration By Covid-19 Survivors in India", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 930-930.
Authors
Sumit Saxena, Indian Institute of Technology Ropar
Amritesh Amritesh, Indian Institute of Technology Ropar
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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