Mental Accounting Advances: How Mental Accounting Influences Purchases, Patience, and Well-Being
Consumers sometimes group money and events into different mental accounts reserved for particular purposes, rather than treating them as interchangeable. The papers in this session examine new precursors, consequences, and theories of mental accounting. Mental accounting influences purchases, patience, charitable giving, college choice, and well-being in predictable ways.
Citation:
Kellen Mrkva, Jesse Walker, R.A. Farrokhnia, Ellen R. K. Evers, Alex Imas, Haewon Yoon, Yang Yang, Carey Morewedge, Tyler MacDonald, and Michael Silverstein (2021) ,"Mental Accounting Advances: How Mental Accounting Influences Purchases, Patience, and Well-Being", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 853-857.
Authors
Kellen Mrkva, Columbia University, Columbia Business School
Jesse Walker, Ohio State University Fisher College of Business
R.A. Farrokhnia, Columbia University, Columbia Business School
Ellen R. K. Evers, University of California, Berkeley
Alex Imas, University of Chicago, Booth School of Business
Haewon Yoon, Kelley School of Business, Indiana University
Yang Yang, University of Florida
Carey Morewedge, Boston University
Tyler MacDonald, Boston University
Michael Silverstein, University of Oregon
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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