Do You Have a Reservation? How Consumer Privacy Concerns Jeopardize Online Tourism Agencies Evaluation
The Dutch Data Protection Authority has fined Booking.com 475,000 euros for late notification of a leak of personal data, following a phone scam in December 2018. We show that ease of use strengthens the indirect effect that runs from privacy concerns to the service evaluation, via trust/risk beliefs.
Citation:
Stéphane Bourliataux-Lajoinie and Julien Cloarec (2021) ,"Do You Have a Reservation? How Consumer Privacy Concerns Jeopardize Online Tourism Agencies Evaluation", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 930-930.
Authors
Stéphane Bourliataux-Lajoinie, CNAM
Julien Cloarec, iaelyon School of Management, Université de Lyon
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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