Mindful Consumption Mediates Effect of Mindfulness on Life Satisfaction

We establish the mediating role of mindful consumption in the relationship between mindfulness and life satisfaction by analyzing competing models for moderation (three models), moderated mediation (two models), and post-hoc analyses (three models) using Hayes' Process for Path Analysis. Gender, household income, and socioeconomic status do not impact results.


Sharad Gupta and Harsh Verma (2021) ,"Mindful Consumption Mediates Effect of Mindfulness on Life Satisfaction", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 929-929.


Sharad Gupta, Delhi School of Business, VIPS-TC
Harsh Verma, University of Delhi


NA - Advances in Consumer Research Volume 49 | 2021

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