Different Uncertainties Matter: Examining Attributions, Probability Judgment, and Risk-Seeking Under Different Types of Uncertainty

The four papers in this session offer nuanced insights into consumer judgment, attribution, and risk-seeking tendency under different types of uncertainty in varying marketing contexts, with implications for marketing strategy, communication, word of mouth, pricing, and policy-making.


Xiang Wang, Amin Shiri, Craig Fox, David Tannenbaum, Gülden Ülkümen, Daniel Walters, Carsten Erner, Chris Janiszewski, Katie Mehr, Joshua Lewis, Robert Zeithammer, Lucas Stich, Martin Spann, and Gerald Haubl (2021) ,"Different Uncertainties Matter: Examining Attributions, Probability Judgment, and Risk-Seeking Under Different Types of Uncertainty", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 837-841.


Xiang Wang, University of Florida
Amin Shiri, Texas A&M University
Craig Fox, University of California Los Angeles
David Tannenbaum, University of Utah
Gülden Ülkümen, University of Southern California
Daniel Walters, INSEAD
Carsten Erner, Alexandria, VA
Chris Janiszewski, University of Florida
Katie Mehr, Wharton
Joshua Lewis, New York University
Robert Zeithammer, University of California, Los Angeles
Lucas Stich, Ludwig-Maximilians-Universität München
Martin Spann, Ludwig-Maximilians-Universität München
Gerald Haubl, University of Alberta


NA - Advances in Consumer Research Volume 49 | 2021

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B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust

Maximilian Clemens Pohst, Heinrich-Heine-University
Caspar Krampe, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

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N7. Emotion Or Information? Effects Of Online Social Support On Customer Engagement

Chuang Wei, Tsinghua University
Maggie Wenjing Liu, Tsinghua University
Qichao Zhu, Tsinghua University

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Uncertain Reward Campaigns Impact Product Size Choices

Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
Ethan Pancer, Saint Mary's University

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