You Are What You Use? Perceptions of Consumers Using Digital Versus Analog Goods
The current research investigates a variety of qualities people infer from a person using digital versus analog products. Two studies (N=244) showed that participants perceived a person using digital (versus analog) products as lower in patience, tolerance, ethicality, trustworthiness, reliability, and expertise.
Citation:
Han Young Jung and Kathleen Vohs (2021) ,"You Are What You Use? Perceptions of Consumers Using Digital Versus Analog Goods", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 929-929.
Authors
Han Young Jung, University of Minnesota
Kathleen Vohs, University of Minnesota
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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