Organizing Subcultural Lives and Mobilizing Them Into Social Movements: Through the Lens of Critical Performativity
Drawing on critical performativity, we articulate the subcultural organization and mobilization process of alternative music consumers into social movements and transformations towards social change.
Emre Ulusoy and Handan Vicdan (2021) ,"Organizing Subcultural Lives and Mobilizing Them Into Social Movements: Through the Lens of Critical Performativity", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 929-929.
Emre Ulusoy, Youngstown State University
Handan Vicdan, emlyon business school
NA - Advances in Consumer Research Volume 49 | 2021
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