Organizing Subcultural Lives and Mobilizing Them Into Social Movements: Through the Lens of Critical Performativity

Drawing on critical performativity, we articulate the subcultural organization and mobilization process of alternative music consumers into social movements and transformations towards social change.



Citation:

Emre Ulusoy and Handan Vicdan (2021) ,"Organizing Subcultural Lives and Mobilizing Them Into Social Movements: Through the Lens of Critical Performativity", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 929-929.

Authors

Emre Ulusoy, Youngstown State University
Handan Vicdan, emlyon business school



Volume

NA - Advances in Consumer Research Volume 49 | 2021



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