‘Not Having Enough’ Can Safeguard Privacy: Resource Scarcity and Willingness to Share Personal Information
Consumers often experience lack of resources (e.g., money, food). Across three studies, we show that resource scarcity reduces consumers’ willingness to share personal information, and this effect is driven by perceived threat of data-misuse. Results imply that scarcity can be a blessing in disguise by helping consumers protect sensitive information.
Citation:
Arani Roy and Ashesh Mukherjee (2021) ,"‘Not Having Enough’ Can Safeguard Privacy: Resource Scarcity and Willingness to Share Personal Information", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 482-483.
Authors
Arani Roy, PhD student, Desautels Faculty of Management, McGill University
Ashesh Mukherjee, McGill University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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