Source Memory Is More Accurate For Subjective Claims Than For Objective Claims
Recalling the source from which a claim originated (source memory), is an important aspect of consumer decision making. Across six pre-registered experiments (N=2,807) we investigate the effect of claim objectivity on source memory. We find that source memory is more accurate for subjective opinions than for objective factual statements.
Citation:
Daniel J. Mirny and Stephen A. Spiller (2021) ,"Source Memory Is More Accurate For Subjective Claims Than For Objective Claims", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 928-928.
Authors
Daniel J. Mirny, UCLA Anderson School of Management
Stephen A. Spiller, UCLA Anderson School of Management
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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