The Interactive Effect of Social Crowding and Ses on Moral Judgement

This research hypothesizes that social crowding and individuals’ socioeconomic status (i.e., SES) will interact to influence people’s moral judgments of others’ behaviors. Results from three studies show that social crowding decreases tolerance for unethical behavior for individuals with high (but not low) SES.


Yunhui Huang and Ke Zhang (2021) ,"The Interactive Effect of Social Crowding and Ses on Moral Judgement", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 478-479.


Yunhui Huang, The Ohio State University
Ke Zhang, Shanghai University


NA - Advances in Consumer Research Volume 49 | 2021

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