Covid-19 Fear and Perceived Knowledge: Transition Towards Sustainability Through Religious Coping

The study aims to investigate the impact of Covid-19 fear and perceived
knowledge on sustainable consumption behaviour of Muslims through
mediating role of religiosity. 417 responses, collected during first
country-wide lockdown in Pakistan, are analysed through SEM-Smart PLS.
Muslims cope with crisis by inclining towards religiosity and
sustainable consumption behaviour


Aysha Batool and Rizwan Shabbir (2021) ,"Covid-19 Fear and Perceived Knowledge: Transition Towards Sustainability Through Religious Coping", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 927-927.


Aysha Batool, Government College University Faisalabad
Rizwan Shabbir, Government College University Faisalabad


NA - Advances in Consumer Research Volume 49 | 2021

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