Asymmetric Variety Seeking in Hierarchical Choices
In this project, we investigate whether people differentially seek variety at different hierarchical levels of consumption. We distinguish hierarchical levels from categorizations and show that people are more variety-seeking at higher levels of consumption (e.g., choice between restaurants) but more choice-concentrated at lower levels (e.g. choice between food items).
Citation:
Akshina Banerjee and Yuji Winet (2021) ,"Asymmetric Variety Seeking in Hierarchical Choices", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 927-927.
Authors
Akshina Banerjee, University of Chicago
Yuji Winet, University of Chicago
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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