Precursors and Impact of Mindful Consumption

Using an experiment and two online surveys, we evaluate that a) Mindfulness and Religious Faith act as precursors (without any interaction) of mindful consumption and this relationship is stable across genders, occupations, and household incomes (except middle-income households), b) Change in consumer behavior due to ad promoting mindful consumption.


Sharad Gupta, Weng Marc Lim, Harsh Verma, and Michael Polonsky (2021) ,"Precursors and Impact of Mindful Consumption", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 472-473.


Sharad Gupta, Delhi School of Business, VIPS-TC
Weng Marc Lim, Swinburne University of Technology
Harsh Verma, University of Delhi
Michael Polonsky, Department of Marketing, Deakin Business School


NA - Advances in Consumer Research Volume 49 | 2021

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