Don’T Eat Me: the Interactive Effect of Anthropomorphic Food Characters and Gender on Food Consumption

Our research aims to explore the impact of anthropomorphism on consumption of the food. We find an interaction effect of gender with anthropomorphism where women eat less when presented with an anthropomorphic food character. This effect is not seen in men.


Jennifer Stoner, Rijana Adhikari, and Michael Covey (2021) ,"Don’T Eat Me: the Interactive Effect of Anthropomorphic Food Characters and Gender on Food Consumption", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 927-927.


Jennifer Stoner, University of North Dakota
Rijana Adhikari, University of North Dakota
Michael Covey, University of Minnesota


NA - Advances in Consumer Research Volume 49 | 2021

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