Better Repeated? Effect of Repetitive Number Price on Bundling
Our study examines the effect of repetitive numbers on bundling price (i.e., 2 for $2.22 vs. 2 for $$2.12) that consumers have higher intentions to purchase bundling products with repetitive number prices, the ease of processing would explain the effect rather than unit price calculation.
Citation:
Jintao Zhang, Hongjun Ye, Siddharth Bhatt, Haeyoung Jeong, and Raj Suri (2021) ,"Better Repeated? Effect of Repetitive Number Price on Bundling", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 926-926.
Authors
Jintao Zhang, Drexel University
Hongjun Ye, Drexel University
Siddharth Bhatt, Penn State Harrisburg
Haeyoung Jeong, North Carolina Central University
Raj Suri, Drexel University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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