Better Repeated? Effect of Repetitive Number Price on Bundling

Our study examines the effect of repetitive numbers on bundling price (i.e., 2 for $2.22 vs. 2 for $$2.12) that consumers have higher intentions to purchase bundling products with repetitive number prices, the ease of processing would explain the effect rather than unit price calculation. 


Jintao Zhang, Hongjun Ye, Siddharth Bhatt, Haeyoung Jeong, and Raj Suri (2021) ,"Better Repeated? Effect of Repetitive Number Price on Bundling", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 926-926.


Jintao Zhang, Drexel University
Hongjun Ye, Drexel University
Siddharth Bhatt, Penn State Harrisburg
Haeyoung Jeong, North Carolina Central University
Raj Suri, Drexel University


NA - Advances in Consumer Research Volume 49 | 2021

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