Psychological Ownership Increases Subjective Knowledge and Risk-Taking Behavior
Does owning a free share of stock increase future investment? Psychological ownership of a product increases subjective knowledge and thus risk-taking behavior in product-relevant domains. This is because the ownership of a product induces consumers to overestimate how much they learn from product information.
Citation:
Y. Rin Yoon and Suzanne Shu (2021) ,"Psychological Ownership Increases Subjective Knowledge and Risk-Taking Behavior", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 926-926.
Authors
Y. Rin Yoon, Cornell University
Suzanne Shu, Cornell
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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