Methodological Advances in Consumer Research
This session discuss a range of methodological issues in behavioral research and marketing, covering all stages of the research process. The four papers discuss issues relevant to research design (van Osselaer and Janiszewski), measures (Evangelidis), data analysis (André) and interpretation of results (Charlton et al.) in marketing studies.
Citation:
Quentin Andre, Stijn van Osselaer, Chris Janiszewski, Amanda K. Montoya, Joe Hilgard, Aaron Charlton, Ioannis Evangelidis, and John Price (2021) ,"Methodological Advances in Consumer Research", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 821-826.
Authors
Quentin Andre, University of Colorado
Stijn van Osselaer, Cornell
Chris Janiszewski, University of Florida
Amanda K. Montoya, University of Cali
Joe Hilgard, Illinois State University
Aaron Charlton, Illinois State University
Ioannis Evangelidis, ESADE, Universitat Ramon Llull
John Price, WU Vienna
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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