Methodological Advances in Consumer Research

This session discuss a range of methodological issues in behavioral research and marketing, covering all stages of the research process. The four papers discuss issues relevant to research design (van Osselaer and Janiszewski), measures (Evangelidis), data analysis (André) and interpretation of results (Charlton et al.) in marketing studies.


Quentin Andre, Stijn van Osselaer, Chris Janiszewski, Amanda K. Montoya, Joe Hilgard, Aaron Charlton, Ioannis Evangelidis, and John Price (2021) ,"Methodological Advances in Consumer Research", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 821-826.


Quentin Andre, University of Colorado
Stijn van Osselaer, Cornell
Chris Janiszewski, University of Florida
Amanda K. Montoya, University of Cali
Joe Hilgard, Illinois State University
Aaron Charlton, Illinois State University
Ioannis Evangelidis, ESADE, Universitat Ramon Llull
John Price, WU Vienna


NA - Advances in Consumer Research Volume 49 | 2021

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Featured papers

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Repeat Performances Decrease Consumer Perceptions of Authenticity

Rachel Gershon, Washington University, USA
Rosanna Smith, University of Georgia, USA

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Green Experiences: Using Green Products Improves the Accompanying Consumption Experience

Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada

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Conjuring Creativity: The Impact of Fear

Ilgım Dara Benoit, Appalachian State University
Elizabeth Miller, University of Massachusetts, USA

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