The Way We Were: Memories of Extraordinary Group Experiences Impact Cohesion and Well-Being
Millions of dollars change hands in the charitable sector based on the belief that extraordinary experiences and their memories will benefit stressed consumers. With two studies, we introduce a group-level variable, cohesion, into the marketing literature to explore the effect of stress and distraction on the benefits of special memories.
Citation:
Zuzanna Jurewicz, Matt Thomson, and Miranda Goode (2021) ,"The Way We Were: Memories of Extraordinary Group Experiences Impact Cohesion and Well-Being", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 460-461.
Authors
Zuzanna Jurewicz, Ivey Business School, Western University
Matt Thomson, Ivey Business School
Miranda Goode, Ivey Business School
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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