The Way We Were: Memories of Extraordinary Group Experiences Impact Cohesion and Well-Being

Millions of dollars change hands in the charitable sector based on the belief that extraordinary experiences and their memories will benefit stressed consumers. With two studies, we introduce a group-level variable, cohesion, into the marketing literature to explore the effect of stress and distraction on the benefits of special memories.


Zuzanna Jurewicz, Matt Thomson, and Miranda Goode (2021) ,"The Way We Were: Memories of Extraordinary Group Experiences Impact Cohesion and Well-Being", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 460-461.


Zuzanna Jurewicz, Ivey Business School, Western University
Matt Thomson, Ivey Business School
Miranda Goode, Ivey Business School


NA - Advances in Consumer Research Volume 49 | 2021

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