The Way We Were: Memories of Extraordinary Group Experiences Impact Cohesion and Well-Being
Millions of dollars change hands in the charitable sector based on the belief that extraordinary experiences and their memories will benefit stressed consumers. With two studies, we introduce a group-level variable, cohesion, into the marketing literature to explore the effect of stress and distraction on the benefits of special memories.
Zuzanna Jurewicz, Matt Thomson, and Miranda Goode (2021) ,"The Way We Were: Memories of Extraordinary Group Experiences Impact Cohesion and Well-Being", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 460-461.
Zuzanna Jurewicz, Ivey Business School, Western University
Matt Thomson, Ivey Business School
Miranda Goode, Ivey Business School
NA - Advances in Consumer Research Volume 49 | 2021
When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
Nicholas J. Olson, Texas A&M University, USA
Rohini Ahluwalia, University of Minnesota, USA
The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor
Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
When the Ends Do Not Justify Paying for the Means: Consumers Prefer Shifting Costs from Means to Goals
Franklin Shaddy, University of Chicago, USA
Ayelet Fishbach, University of Chicago, USA