The Politically Conservative Consumer: Understanding Their Unique Motivations to Improve Individual and Societal Well-Being
Growing political polarization and the societal challenges it brings about call for an in-depth understanding of how political ideology influences consumer attitudes and choices. This session contributes to the understanding by exploring the unique factors that motivate conservatives (vs. liberals) and devising interventions that improve individual and societal well-being.
Citation:
Jianna Jin, Selin Malkoc, Russell Fazio, Christine Kim, Nailya Ordabayeva, Yunhui Huang, David Dubois, Aylin Cakanlar, Lisa Cavanaugh, and Katherine White (2021) ,"The Politically Conservative Consumer: Understanding Their Unique Motivations to Improve Individual and Societal Well-Being", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 815-820.
Authors
Jianna Jin, The Ohio State University
Selin Malkoc, The Ohio State University
Russell Fazio, The Ohio State University
Christine Kim, HKUST
Nailya Ordabayeva, Boston College
Yunhui Huang, The Ohio State University
David Dubois, INSEAD
Aylin Cakanlar, Stockholm University
Lisa Cavanaugh, University of British Columbia
Katherine White, University of British Columbia
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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