Authenticity, Cultural and Paracrisis: a Typology of Digital Influencers’ Transgressions

Along their evolutionary trajectories, digital influencers can get involved in a series of transgressive events. Through a longitudinal netnography, this research aims to identify what transgressions are and how they differ according to their nature. Analyzing the transgression itself, we contribute by presenting a typology that goes beyond commercial relations.


Thaysa Nascimento, Maribel Suarez, and Roberta Campos (2021) ,"Authenticity, Cultural and Paracrisis: a Typology of Digital Influencers’ Transgressions", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 113-116.


Thaysa Nascimento, COPPEAD UFRJ
Maribel Suarez, COPPEAD UFRJ
Roberta Campos, COPPEAD UFRJ


NA - Advances in Consumer Research Volume 49 | 2021

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