Impulsively Sustainable: Can an Inhibitory Control Training Help Consumers to Reduce Fast Fashion Consumption?
We examined whether an inhibitory control training based on a Go/NoGo task can help consumers to buy less fast fashion items. Results show that for impulsive buyers, the Go/NoGo training reduced urge to buy clothing, intention to buy fast fashion, and liking of shopping for clothes.
Oliver Büttner, Benjamin Serfas, Julia Wilberg, and Saskia Flachs (2021) ,"Impulsively Sustainable: Can an Inhibitory Control Training Help Consumers to Reduce Fast Fashion Consumption?", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 926-926.
Oliver Büttner, University of Duisburg-Essen
Benjamin Serfas, University of Duisburg-Essen
Julia Wilberg, University of Duisburg-Essen
Saskia Flachs, University of Duisburg-Essen
NA - Advances in Consumer Research Volume 49 | 2021
K10. The Acronym Effect: Acronym and Buzzword Use Lowers Consumer Persuasion
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
Dan King, University of Texas Rio Grande Valley, USA
Ashesh Mukherjee, McGill University, Canada
Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia
Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA
B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust
Maximilian Clemens Pohst, Heinrich-Heine-University
Caspar Krampe, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University