Making Up For Failure: a Simple Nudge to Improve Goal Persistence
Small failures during goal pursuit are inevitable and can derail people from reaching their overall goals. We demonstrate that a simple, cost-free nudge, encouraging people to make up for their failures, can help alleviate the negative consequences of small failures, leading people to persist more towards their goals.
Citation:
Shannon Duncan and Marissa Sharif (2021) ,"Making Up For Failure: a Simple Nudge to Improve Goal Persistence", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 453-453.
Authors
Shannon Duncan, The Wharton School, University of Pennsylvania
Marissa Sharif, The Wharton School of the University of Pennsylvania
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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