Make It Sporty: Conceptualization, Measurement and Consumer- and Brand -Related Effects of Perceived Sportivity
Through six qualitative and quantitative studies, we refine the concept and develop a measure of perceived sportivity. Results show that perceived sportivity is a reflexive second order construct composed of three dimensions – physicality, commerciality, and equipment– that has broad effects on consumer engagement and behaviour.
Reynald Brion, Renaud Lunardo, and Jean-Francois Trinquecoste (2021) ,"Make It Sporty: Conceptualization, Measurement and Consumer- and Brand -Related Effects of Perceived Sportivity", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 925-925.
Reynald Brion, Kedge Business School
Renaud Lunardo, Kedge Business School
Jean-Francois Trinquecoste, Université de Bordeaux
NA - Advances in Consumer Research Volume 49 | 2021
P1. Constructed Preferences in Time-Money Tradeoffs: Evidence for Greater Violation of Procedural Invariance for Time as Opposed to Money Elicitations
Nazli Gurdamar Okutur, London Business School, UK
Jonathan Zev Berman, London Business School, UK
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff
Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action
Lena Pellandini-Simanyi, Università della Svizzera Italiana