75 Years of Internal Reference Price Research: a Review, Calibration of Taxonomy and Classification Framework
This paper presents a semi-systematic review of 75 years of operationalization in (internal) reference price research. Conceptual problems in terminology are addressed and a taxonomy of the core constructs is developed. Lowengart’s (2002) classification framework is expanded to include six categories, covering three time-intervals, discerning 12 different price cue clusters.
Isabel Son and Jean Pierre van der Rest (2021) ,"75 Years of Internal Reference Price Research: a Review, Calibration of Taxonomy and Classification Framework", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 925-925.
Isabel Son, Leiden University
Jean Pierre van der Rest, Leiden University
NA - Advances in Consumer Research Volume 49 | 2021
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