How Digital Influencers' Techniques Can Improve Direct Selling Performance

This research aims to understand how direct selling representatives (DSR) can use social media to improve sales. Specifically, this research adopts a mixed-methods approach to investigate how DSR in the field of wellness products uses digital influencers' techniques to enhance the relationship with customers, improve sales, and build brand reputation.


Jordan Rizetto and Benjamin Rosenthal (2021) ,"How Digital Influencers' Techniques Can Improve Direct Selling Performance", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 925-925.


Jordan Rizetto, FGV EAESP
Benjamin Rosenthal, FGV EAESP


NA - Advances in Consumer Research Volume 49 | 2021

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