How Digital Influencers' Techniques Can Improve Direct Selling Performance
This research aims to understand how direct selling representatives (DSR) can use social media to improve sales. Specifically, this research adopts a mixed-methods approach to investigate how DSR in the field of wellness products uses digital influencers' techniques to enhance the relationship with customers, improve sales, and build brand reputation.
Citation:
Jordan Rizetto and Benjamin Rosenthal (2021) ,"How Digital Influencers' Techniques Can Improve Direct Selling Performance", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 925-925.
Authors
Jordan Rizetto, FGV EAESP
Benjamin Rosenthal, FGV EAESP
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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