The Transparency Paradox: Asking For Personal Information Increases Consumers' Value of It
In this research we explore how consumers value their private information. We find that simply being asked for personal data increases the perceived value of that information. Underlying this effect is a negative emotional response to the request. The impacts of information bundling and the data breaches are also examined.
Citation:
Kyle Murray and Tim Derksen (2021) ,"The Transparency Paradox: Asking For Personal Information Increases Consumers' Value of It", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 924-924.
Authors
Kyle Murray, University of Alberta
Tim Derksen, University of Alberta
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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