Economic Inequality Increases Education Spending
Across three experiments, we find that economic inequality increases education spending, because consumers perceive a greater income premium of better education in more unequal societies. This research contributes to literature on economic inequality and education and provides insights to education marketers.
Citation:
Jinyan Xiang and Mario Pandelaere (2021) ,"Economic Inequality Increases Education Spending", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 924-924.
Authors
Jinyan Xiang, Virginia Tech
Mario Pandelaere, Virginia Tech
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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