Economic Inequality Increases Education Spending
Across three experiments, we find that economic inequality increases education spending, because consumers perceive a greater income premium of better education in more unequal societies. This research contributes to literature on economic inequality and education and provides insights to education marketers.
Jinyan Xiang and Mario Pandelaere (2021) ,"Economic Inequality Increases Education Spending", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 924-924.
Jinyan Xiang, Virginia Tech
Mario Pandelaere, Virginia Tech
NA - Advances in Consumer Research Volume 49 | 2021
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