The Impact of Childhood Socioeconomic Status on Risk Preferences in Domains of Loss and Gain
In this paper, we explored the relationship between childhood socioeconomic status on risk preferences based on inconsistent evidence in previous research. By three studies including second-hand data analysis and experiment studies, it is shown that ones from different childhood SES show different risk preferences in domains of loss and gain.
Huizhong Li and Chenhan Ruan (2021) ,"The Impact of Childhood Socioeconomic Status on Risk Preferences in Domains of Loss and Gain", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 924-924.
Huizhong Li, Peking University
Chenhan Ruan, Fujian Agriculture and Forestry University
NA - Advances in Consumer Research Volume 49 | 2021
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