Becoming Better Consumers: Decision-Making in Sustainable and Ethical Marketing
Increasing demand for sustainability and ethical consumption has brought various products and marketing practices to the marketplace. This session brings four papers to offer deeper insights on sustainable and ethical consumption, examining how features of sustainable products affect consumers’ decision-making and explore how to facilitate ethical practices more effectively.
Citation:
Elina Hur, Suzanne Shu, Chiara Longoni, Anna Tari, Remi Trudel, Maria Landekhovskaya, Grant Donnelly, Rebecca Reczek, Carina Thürridl, and Bernadette Kamleitner (2021) ,"Becoming Better Consumers: Decision-Making in Sustainable and Ethical Marketing", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 797-802.
Authors
Elina Hur, Cornell University
Suzanne Shu, Cornell
Chiara Longoni, Boston University
Anna Tari, Boston University
Remi Trudel, Boston University
Maria Landekhovskaya, The Ohio State University
Grant Donnelly, The Ohio State University
Rebecca Reczek, Ohio
Carina Thürridl, University of Amsterdam
Bernadette Kamleitner, WU Vienna
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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