Becoming Better Consumers: Decision-Making in Sustainable and Ethical Marketing

Increasing demand for sustainability and ethical consumption has brought various products and marketing practices to the marketplace. This session brings four papers to offer deeper insights on sustainable and ethical consumption, examining how features of sustainable products affect consumers’ decision-making and explore how to facilitate ethical practices more effectively.


Elina Hur, Suzanne Shu, Chiara Longoni, Anna Tari, Remi Trudel, Maria Landekhovskaya, Grant Donnelly, Rebecca Reczek, Carina Thürridl, and Bernadette Kamleitner (2021) ,"Becoming Better Consumers: Decision-Making in Sustainable and Ethical Marketing", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 797-802.


Elina Hur, Cornell University
Suzanne Shu, Cornell
Chiara Longoni, Boston University
Anna Tari, Boston University
Remi Trudel, Boston University
Maria Landekhovskaya, The Ohio State University
Grant Donnelly, The Ohio State University
Rebecca Reczek, Ohio
Carina Thürridl, University of Amsterdam
Bernadette Kamleitner, WU Vienna


NA - Advances in Consumer Research Volume 49 | 2021

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Featured papers

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F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information

Joel Alan Mohr, Queens University, Canada
Peter A. Dacin, Queens University, Canada

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Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs

Mary Celsi, California State University Long Beach, USA
Stephanie Dellande, Menlo College
Mary Gilly, University of California Irvine, USA
Russ Nelson, Northwestern University, USA

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Saving for Experiences Versus Material Goods

Grant E. Donnelly, Harvard Business School, USA
Masha Ksendzova, Boston University, USA
Michael Norton, Harvard Business School, USA

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