Showing Dual Concern: the World Needs to Learn How to Criticize With Care
This work introduces dual-concern messaging, which communicates that a target group causes harm while expressing concern for the target group. Five studies show that dual concern reduces the inference that a messenger lacks moral concern for the criticized group and improves criticism acceptance and purchase intentions among the target group.
Citation:
Katie Mercurio, Nathan B. Warren, Troy H. Campbell, Lauren C. Howe, and Steven Shepherd (2021) ,"Showing Dual Concern: the World Needs to Learn How to Criticize With Care", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 923-923.
Authors
Katie Mercurio, California State University, Chico
Nathan B. Warren, BI Norwegian Business School
Troy H. Campbell, Chief Scientist at On Your Feet
Lauren C. Howe, University of Zurich
Steven Shepherd, Oklahoma State University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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