The Happiness of Withholding Happiness
When a positive personal event happens (e.g., getting a dream job), most people share it with others immediately. However, three studies find that people derive more happiness from a positive event if they delay sharing it with others than if they share it immediately.
Bowen Ruan, Lingzhi Yu, and Bingyan Hu (2021) ,"The Happiness of Withholding Happiness", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 441-442.
Bowen Ruan, University of Iowa
Lingzhi Yu, Fudan Univeristy
Bingyan Hu, Mississippi State Univeristy
NA - Advances in Consumer Research Volume 49 | 2021
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