Transmitting Craft: Collective Custodianship As Social-Symbolic Work

In answering the question of how craft prosumers transmit their craft across time, we develop a theory of knowledge transfer, illuminate how craft communities can be created, and uncover new mechanisms of authenticity management. In doing so, we demonstrate how prosumers intentionally and collectively work as custodians of craft.


Joel Mohr, Peter A. Dacin, and M. Tina Dacin (2021) ,"Transmitting Craft: Collective Custodianship As Social-Symbolic Work", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 437-438.


Joel Mohr, Queen's University
Peter A. Dacin, Queen's University
M. Tina Dacin, Queen's University


NA - Advances in Consumer Research Volume 49 | 2021

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