Can Markets Be Caring?

We revisit the inter-disciplinary debate on the compatibility between market and “care” logics. We unpack care logics and distinguish between mainstream and alternative market logics. Our paper adds complexity to this pertinent debate while offering a more nuanced understanding of care in consumption, recommendations for public policy and future research.


Andreas Chatzidakis, Giana M. Eckhardt, and Katharina C. Husemann (2021) ,"Can Markets Be Caring?", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 433-434.


Andreas Chatzidakis, Royal Holloway University of London
Giana M. Eckhardt, King's College London
Katharina C. Husemann, Royal Holloway, University of London


NA - Advances in Consumer Research Volume 49 | 2021

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