Alexa, I Want to Do Good: the Role of Voice Assistants in Encouraging Greater Prosocial Behavior
This current research examines the role of voice-assistants in influencing pro-social behavior. Across three studies, we examine how shopping using a voice assistant like Amazon Alexa, Apple Siri (vs. online using computer) triggers greater feelings of social presence and thus evokes social norms, which make consumers exhibit higher pro-social behavior.
Citation:
Smaraki Mohanty, Iman Paul, and Samuel Bond (2021) ,"Alexa, I Want to Do Good: the Role of Voice Assistants in Encouraging Greater Prosocial Behavior", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 430-430.
Authors
Smaraki Mohanty, Binghamton University
Iman Paul, Clarkson University
Samuel Bond, Georgia Tech
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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