The Role of Perceived Risk and Device Type in Online Crowdfunding Decisions
We investigate the impact of investors’ device type on online crowdfunding decisions. The findings demonstrate that investors on a PC (vs. smartphone) perceive higher risk in their investment, which then lowers their willingness to invest, and this negative indirect effect is stronger in temporally-distant or socially-distant conditions.
Citation:
Sorim Chung and Maria Karampela (2021) ,"The Role of Perceived Risk and Device Type in Online Crowdfunding Decisions", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 426-427.
Authors
Sorim Chung, Rochester Institute of Technology
Maria Karampela, University of Strathclyde
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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