Symbolic Dimensions of Jewelry As a Gift: an Interpretive Study
This interpretative research sought to identify symbolic dimensions of gift-giving linked to jewelry. We conducted in-depth interviews involving 25 Brazilian women. The results showed differences between categories that reflect symbolic dimensions related to giving, receiving and self-gifting jewelry.
Citation:
Lara Grant, Angela Da Rocha, and Ana Raquel Rocha (2021) ,"Symbolic Dimensions of Jewelry As a Gift: an Interpretive Study", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 104-107.
Authors
Lara Grant, Pontifical Catholic University of Rio de Janeiro - PUC-Rio
Angela Da Rocha, Pontifical Catholic University of Rio de Janeiro - PUC-Rio
Ana Raquel Rocha, UFF - Fluminense Federal University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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