Cleaning With Dustin Bieber: Nicknaming Autonomous Products and the Evolving Relationship With New Technologies
Human-like relationships with autonomous products have become commonplace, resulting in the nicknaming of this novel technology. Three studies demonstrate that giving a nickname helps regaining control over autonomous products, which in turn increases their evaluation. However, the effect depends on the specific relationship that consumers have with their product.
Citation:
Jenny Zimmermann, Emanuel de Bellis, Reto Hofstetter, and Stefano Puntoni (2021) ,"Cleaning With Dustin Bieber: Nicknaming Autonomous Products and the Evolving Relationship With New Technologies", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 420-421.
Authors
Jenny Zimmermann, University of St. Gallen
Emanuel de Bellis, University of Lausanne
Reto Hofstetter, University of Lucerne
Stefano Puntoni, Rotterdam School of Management, Erasmus University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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