Perception, Assemblage and Consumption of Light; a Step Through Consumer-Produced Domestic Atmospheres

This study explores how consumers perceive, assemble, and implement light, deliberately or unconsciously, that lead a pathway towards consumer-produced atmospheres in domestic environments. Consumers actively utilize light through domestic practices, constituting layered structures based on networks, involving multiple material and immaterial elements; experiences, emotions, aesthetic reflections, people, objects, and spaces.


Eminegül Karababa and Utku Ay (2021) ,"Perception, Assemblage and Consumption of Light; a Step Through Consumer-Produced Domestic Atmospheres", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 923-923.


Eminegül Karababa, Middle East Technical University
Utku Ay, University of Arizona


NA - Advances in Consumer Research Volume 49 | 2021

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