Exploring the Influencing Factors of Consumers’ Willingness to Consume Aging Produce With a Focus on Health and Safety Perception
This study investigates what factors increase or decrease willingness to consume aging produce. Results show that providing information on healthfulness or safety and the resulting health and safety perception increase willingness to consume; while food disgust sensitivity, reliance in expiration dates, and food waste propensity decrease willingness to consume.
Christina Neubig and Jutta Roosen (2021) ,"Exploring the Influencing Factors of Consumers’ Willingness to Consume Aging Produce With a Focus on Health and Safety Perception", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 922-922.
Christina Neubig, Technical University of Munich
Jutta Roosen, Technical University of Munich
NA - Advances in Consumer Research Volume 49 | 2021
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