Understanding Consumer Conversations

Conversation is a fundamental part of everyday life. People share word of mouth, customers talk to salespeople, and managers discuss market strategies. This session examines conversational language in both experiments and the field, applying text analysis, machine learning, and other techniques to deepen understanding around this important phenomenon.



Citation:

Grant Packard, Jonah Berger, Reihane Boghrati, Michael Yeomans, Julia Minson, Hanne Collins, Francesca Gino, Grant Donnelly, Kristin Hurst, Nicole Sintov, and Yang Li (2021) ,"Understanding Consumer Conversations", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 780-785.

Authors

Grant Packard, Schulich School of Business, York University
Jonah Berger, penn
Reihane Boghrati, The Wharton School of the University of Pennsylvania
Michael Yeomans, Imperial College London
Julia Minson, Harvard University
Hanne Collins, Harvard Business School
Francesca Gino, Harvard Business School
Grant Donnelly, The Ohio State University
Kristin Hurst, The Ohio State University
Nicole Sintov, The Ohio State University
Yang Li, Cheung Kong Graduate School of Business



Volume

NA - Advances in Consumer Research Volume 49 | 2021



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