Exploring the Role Grandfathers Play in the Consumer Socialisation of Grandchildren
This paper investigates the role grandfathers play in the consumer socialisation of children. We identify shifting, but not disappearing, accounts of hegemonic masculinity in everyday performances of hands-on grandfatherhood – with men turning to consumption objects to aid transition to grandfatherhood; with grandfathers holding potential to disrupt/dilute parental socialization efforts.
Ben Kerrane, Katy Kerrane, and Shona Bettany (2021) ,"Exploring the Role Grandfathers Play in the Consumer Socialisation of Grandchildren", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 412-413.
Ben Kerrane, Manchester Metropolitan University
Katy Kerrane, University of Liverpool Management School
Shona Bettany, Huddersfield Business School, University of Huddersfield
NA - Advances in Consumer Research Volume 49 | 2021
Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation of the Gift
Marta Pizzetti, Università della Svizzera Italiana
Michael Gibbert, Università della Svizzera Italiana
Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy versus Unhealthy Foods on Choices of Other Foods
Dipayan Biswas, University of South Florida, USA
Jeffrey Inman, University of Pittsburgh, USA
Johanna Held, University of Bayreuth
The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure
Kamila Sobol, Concordia University, Canada